TGI Announces New Sales and Internet Marketing Integration with Bronto Software
Toledo, OH - June 17, 2009 - Technology Group International (TGI), a leading ERP software solution provider to small and mid-market manufacturing and distribution companies, announced today new third-party integration with Bronto’s email marketing software. TGI customers can now leverage TGI’s Enterprise 21 ERP customer relationship management (CRM) software functionality in conjunction with Bronto’s industry-leading email marketing software for unsurpassed customer, prospect, email, and conversion tracking.
Enterprise 21’s interface with Bronto’s email marketing software allows TGI customers to export specific customer and contact data directly from Enterprise 21 into user-defined data fields in Bronto. Enterprise 21 users can then use Bronto software to track email marketing data such as email opens, click-through rates, SPAM prevention, invalid email addresses, and more. Bronto users can then view email results and history by individual email campaign and campaign results on a contact-by-contact basis. Such data allows organizations to focus their sales and marketing efforts on specific markets and contacts that will yield higher probabilities for conversion to new business and repeat purchases, resulting in improved, efficient sales and marketing operations and increased business profitability.
Bronto Software is a leading email marketing service provider based in Durham, North Carolina. Since its founding in 2002, Bronto has offered a robust email marketing platform coupled with award-winning client services to online retailers and businesses that drive transactions online. The exceptional deliverability, detailed analytics and extensive feature set of the Bronto application enables marketers to drive results. For additional information, please visit www.bronto.com
About Technology Group International, Ltd.
Founded in Toledo, Ohio in 1990, TGI is an industry-leading enterprise software solution provider to small and mid-market manufacturers and distributors. TGI’s exclusive focus is on the development, implementation, and support of Enterprise 21, the company’s fully-integrated business management software solution. TGI is a privately-held organization with one of the highest revenue per employee ratios in the ERP software industry. For additional information, please visit http://www.tgiltd.com.