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Partner Consulting: Where CRM Meets Lean Manufacturing

Food EngineeringManufacturers practicing continued process improvements have made (or are in the process of making) the transition to demand-driven business models which integrate sales, marketing, and service processes. The end-goal, of course, is to become significantly more customer-centric. This often starts with investments in Customer Relationship Management (CRM) technology to track various touch points and generate market intelligence across multiple channels.

But to properly leverage all that CRM has to offer, manufacturers need industry-specific applications that can simultaneously meet the complex requirements of eliminating waste while providing a distinct competitive advantage. Manufacturers need tailor-made systems that capture, analyze, and act on customer intelligence, allowing them to aggregate and analyze information across the business, providing insight to guide effective decision-making and more easily adapt to changing market requirements.

Click to read the full article on Partner Consulting’s website.

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