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No Users Group Yet? Here's How to Start One, or Strengthen the One You Already Have.

If you sell B2B software, and don't have a users group, you better get one in 2006.

An active users group can mean the difference between making the sale, and getting cut from the short list — the difference between hearing what your users really want, and shooting in the dark to create a product roadmap.

Users groups come in all shapes and sizes.

But everyone we spoke to agreed on one thing: Whatever your software firm invests in fostering a users group will come back to you, with interest.

That's the message we got from both vendors and users we spoke to recently.

From our discussions, we compiled 25 tips on how to start a users group, how to nurture an existing one, and how to organize an effective annual conference for your software users.

Download complete article pdf

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