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What are CRM Applications?

CRM is an abbreviation for customer relationship management. Benchmark systems will include a multi-level approach that offers a full 360 view of the customer. A CRM application is more than an address book and far more than mere contact management. It must include data points from throughout the organization and from virtually every department.

Enterprise 21’s provides a CRM application that is highly functional and fully integrated with all other application modules. From manufacturing to shipping, one touch access to customer data is available with Enterprise 21’s CRM module.

CRM Application Highlights

  • User or Account Specific Dashboard Data
  • Integration to Microsoft Outlook and Microsoft MapPoint
  • Integrated to VOIP Systems
  • Telemarketing & Lead Prospecting
  • Mass Scheduling of Calls & Activities
  • User Call Logs and Activity Tracking
  • Work Flow Management
  • Communication Notes
  • Document Management
  • New Customer Set Up & Quoting
  • Regular and On-line Order Management
  • Four Level Customer Hierarchy
  • Tracking of Lead Source, Sales Funnel Stage, Probability Rates, Anticipated Close Dates
  • Order Source Code Tracking
  • Ordering Statistics and Fill Rate Tracking
  • On-line Order Status and Tracking
  • Help Desk and Problem Log
  • Mass Text and HTML E-mail Capabilities
  • Online Trending Analysis of Leads Over Time
  • Online Graphical Reporting of Sales Funnel Activity
  • Online Analysis of Year to Year and Month to Month Sales Activities
  • Pipeline Activity Report

Learn more about Enterprise 21’s CRM application by viewing an online demonstration.

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