Smart and Sophisticated - Gourmet Sauce Manufacturer Achieves High-level Customer Relationship Management

Brad Sacks, More Than Gourmet chief executive officer and global managing director, explains that each salesperson was tracking his own customers’ needs in his own way. “These methods ranged from stacks of file folders on a sales-person’s desk to elaborate Microsoft Excel spreadsheets,” he says. “There wasn’t a central, consistent repository of information that was accessible to the organization.”

To address this issue, More Than Gourmet decision makers turned to technology partner Technology Group International (TGI) for assistance. More Than Gourmet had been using TGI’s enterprise resources planning software, Enterprise 21, for more than 10 years.

Company executives spent several months detailing the customer relationship management (CRM) requirements, reviewing iterations of development, and testing the solution to arrive at a new CRM module. “During our initial discussions with TGI, they made sure that they understood our business issues from all perspectives,” Sacks says. “They then took that knowledge and developed a solution that would fit seamlessly into our existing order entry system and be simple for our salesforce to navigate.”

Click to download the full article.